28.2.12

Seeing the World Through Eyeboming



Nope, it's not a new version of the EyeWriter: "Eyebombing" is a far more low-tech—and perhaps expressly meme-friendly—form of urban intervention.Kim Nielsen and Peter Dam coined the term late last year: "Eyebombing is the act of setting googly eyes on inanimate things in the public space. Ultimately the goal is to humanize the streets, and bring sunshine to people passing by." Their intentions are contrary to those of traditional tags, which Nielsen and Dam see as "egocentric behavior... using vandalism to [get respect]"; eyebombing is "only about the message itself."
It's not a fight for the public space, it's to be seen as a lovely addition to that space. An addition that hopefully brings a smile, and brightens someones day. The eyebomber use humor and wit to reach its audience, not vandalism or provocation.

Posted by Rachel Briggs

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